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Marketing Principles


$ 125/month


12 months

$ 1,500/year

About the Course

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The course objective is to teach students the foundational principles of marketing in the digital age, by using current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life.


Earning Criteria

  • The methods of assessment include written papers, quizzes, proctored final examination with a minimum passing score of 70%.

  • Instructional strategies include: audio visual materials, computer-based training.

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