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yam English Program is now open for registration Browse Program
About the Course
The course objective is to teach students the foundational principles of marketing in the digital age, by using current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life.
Skill
Earning Criteria
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The methods of assessment include written papers, quizzes, proctored final examination with a minimum passing score of 70%.
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Instructional strategies include: audio visual materials, computer-based training.
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